Are viral internet marketing campaigns just pot luck?

This paragraph, deep down in a Fast Company article questioning the fundamental reasonings behind The Tipping Point summed up the argument nicely :

Perhaps the problem with viral marketing is that the disease metaphor is misleading. Watts thinks trends are more like forest fires: There are thousands a year, but only a few become roaring monsters. That’s because in those rare situations, the landscape was ripe: sparse rain, dry woods, badly equipped fire departments. If these conditions exist, any old match will do. “And nobody,” Watts says wryly, “will go around talking about the exceptional properties of the spark that started the fire.”

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Travelling to Web2Expo Berlin

I’m travelling to the Web2Expo Conference in Berlin today thanks to the guys in Web2Ireland. Fours days was just too much for me though – I travel back to Ireland on Wednesday afternoon. I’m currently in the airport, reviewing the lineup and deciding what I can or cannot get to – should be fun.Of course, I will probably also use the occasion of the event to finally drop the wraps on some stuff I’ve been working on over the past number of weeks – part skunworks, part public good – a bit of a combination.

Another by product should be more insight for a paper I am presenting at the HISI conference later this month entitled “Web2.0 and Healthcare : Avoiding Hype, Reaping Benefits”. More information over on the blog I maintain which discusses the use of IT and Technology in Healthcare – I’ve thrown out an invitation to ask people for items that I should cover and discuss in the presentation.

Advertising companies and online presence.

Now that the domain registry rules for .ie registration have become a little easier to navigate, we will probably begin to see more and more sites and microsites associated with specific campaigns.

For example, the Power of One Campaign is one that springs to mind. This must have a huge budget that extends across broadcast, print, (schools, workplace education ?), and the web.

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Brief thoughts on BarCamp Dublin

Dropped in on BarCamp Dublin for a few hours on Saturday, and caught talks by Darren, Sean and Cengal, as well as the plenary.

Darren is a slick presenter and gave some nice insights into running media/viral campaigns – but he was badly let down by wifi connectivity; in this scenario, am I the only one that thinks that the bandwidth should go to the the presenter?

As usual, Sean O’Sullivan gave an entertaining and informative overview into the development pangs for MySay, and Cegala talked on wooing the financial sector.

Chatted with Eamon Walshe of Exoftware and Sean McGrath at lunch break – did a project with Eamon a few years back, and first learned about Python with Propylon back in 2001 with Sean.

The plenary was useful, but a bit too disjointed for me – getting more traffic to your blog and dealing with comments seemed just a little, well, pedestrian to me for this event; Darren did offer some interesting analogies on comments though; in a recent blog survey that Capulet did – one respondent said that comments ‘were like crack[cocaine]‘.

On the whole blogger death-threat thing, he mentioned the long tail of fame – which sounds pretty plausible; if you have a community or audience to your blog, and that audience grows – chances are (nay, certainty is) you will get responses which are rude and nasty. being famous, even within a potentially small, long tail audience, might draw stalker types that traditionally follow the traditional targets. scary, but plausible…

note to self : don’t attempt to introduce yourself to some one before they are about to get on stage to speak. Tom – might chat to you again some time.

Well done to the organising team, and I look forward to the next one.

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Welcome

To blog or not to blog? Will we have the time? Will people find it interesting? Will we get tired of it?

We have been writing over at The Health Tech Blog for nearly two years at this stage. Output has been slow but steady – with moderate reader numbers (100+ subscribers).

Because it is such a narrow niche, it does not often prove to be a suitable vehicle for issues and topics that we could talk about. That’s why we’re going to do more of that here.

The current view is that we will discuss software technologies, trends and developments that be used by ordinary businesses and organisations, and not necessarily just by techie early adopters who “get it”.

So, on that note – Welcome!